SARS strikes market research in Asia

SARS is already perceived as a greater threat to the sustainability of the market research and advertising business in Asia than the war on Iraq according to a quick survey of major market research and advertising agency executives based in Asia yesterday. Postponements and cancellations of projects due to inability to attend briefings and observe focus groups by clients are the major cause

Source: http://www.asiamarketresearch.com/news/000294.htm

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